Press: Taction’s High Touch Service Meets High Fashion, Once Again

Waldoboro, Maine, March 31, 2011

Taction – The Contact Center has a new partner, Jill Milan, maker of exquisite, leather-free handbags for women who are compassionate and on the cutting edge of style.

The brand’s first line was launched at the celebrity-studded 25th Anniversary Genesis Awards in Los Angeles earlier this month. The awards are given out by the Humane Society of the United States.

“We’re excited to announce our company and first collection, the Spring/Summer 2011 line,” said Jill Fraser, chief executive officer of Jill Milan. “The collection combines luxurious style with the highest quality of design and construction, and does so without using animal-based materials.”

An entrepreneur and a vegan, Fraser strives to combine fashion with philanthropy. The company’s signature “Thoroughbred Bag” was designed with equine rescue in mind, and a portion of the proceeds from sales will support programs that rescue horses from slaughter.

The upscale bags are handmade in Florence, Italy by craftsmen who use natural, luxurious materials such as linens, cottons, and buttery-soft faux leathers. The hardware is also handmade, and the beads used on some bags in the line are blown by artisans in Murano, Italy.

Prior to the launch, Jill Milan formed partnerships with DeFacto Design to develop its e-commerce-enabled website, and with Taction – the Contact Center to develop and maintain its consumer relationships.

"Taction's deep experience with luxury and fashion goods made it the best choice for Jill Milan. Their history of handling some very high-profile fashion companies gave us confidence that they understand our product and will communicate its unique benefits to consumers,” Fraser said.

Taction has served some of the fashion industry’s best-known brands, including one that was named for its iconic designer and dotted with her initials, Taction’s CEO Steve White pointed out.

“Our agents know how to create a great experience for people who want white-glove service,” White said. “What’s wonderful is that Jill Milan consumers have high style and a big heart, and our agents appreciate that. They like being on a team that’s changing the future of high fashion.”

ABOUT JILL MILAN: For the Jill Milan story and for photos of the inaugural handbag line, visit http://www.jillmilan.com/.

ABOUT TACTION: Taction is a contact center for hire offering professional, positive telesales and services to your customers 24/7, 365—whether they're individuals or businesses. We’re located on the beautiful coast of Maine, which means our agents come to work happy. You can hear that over the phone. http://www.taction.com/

For Immediate Release, March 31, 2011
Contact: Randall McKee (800) 508-9936