Linking Marketing and the Contact Center

This Expert Opinion, by Author Susie Buffam, provides insights every Marketing Agency and Customer Care Manager should review. As an outsource provider that follows the mantra, ""living the client brand", we've found that being left out of the marketing strategy can only result in marginal success for clients, with no real data to point to when the inevitable question fires back to Agency, "what went wrong?"

 Linking Marketing and the Contact Center

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